EMBER - LEATHER GOODS
BRANDING
WEBSITE DEVELOPMENT
E-COMMERCE DESIGN
SITE OF THE DAY - AWWWARDS
BEST E-COMMERCE EXPERIENCE
12 WEEKS
FIGMA
WEBFLOW
ADOBE PHOTOSHOP
BLENDER
THE PROBLEM
Ember Lacked Was A Digital Store That Made The Product Feel Desirable Before Checkout.
IN A CATEGORY BUILT ON TEXTURE AND TRUST, THE BRAND WAS PRESENTING PRODUCTS AS ITEMS RATHER THAN OBJECTS WITH CHARACTER.
THE APPROACH
We Combined Brand Positioning, E-Commerce Strategy, And Art Direction To Create A More Tactile Digital Experience For Ember.
A WARM VISUAL SYSTEM BROUGHT THE PRODUCT TO LIFE WITH MATERIAL DETAIL, CLEAN STRUCTURE, AND A STRONGER SENSE OF OWNERSHIP.
PREMIUM BUYERS DO NOT SIMPLY CHOOSE AN ACCESSORY. THEY CHOOSE WHAT IT SAYS ABOUT THEIR TASTE.
CART ABANDONMENT RATE
OUR TASK WAS TO TURN EMBER INTO A WARM, TACTILE, AND HIGH-CONVERTING COMMERCE EXPERIENCE ACROSS EVERY PRODUCT, IMAGE, AND INTERACTION.
PRODUCT PAGE CONVERSION
Gallery
A Closer Look At The Details That Made Craft Feel Tangible.
EVERY FRAME REFLECTS THE TEXTURE, WARMTH, AND MATERIAL PRECISION BEHIND THE EMBER EXPERIENCE.
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